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The largest single-day show of solidarity for moms, with over $100,000 in donated goods and services from brands across the country—offering care, connection, and a nationwide call for change

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WASHINGTON, D.C. — This Mother’s Day, as millions of mothers continue to hold up families, communities, and the economy, a powerful coalition of businesses and advocates is coming together to give back and demand more for them. In what will be the largest collective action among businesses giving back to mothers in a single day, Paid Leave for All, the national campaign fighting for a federal paid leave program, is proud to launch “Popping Up for Paid Leave,” a nationwide, community-powered action to celebrate mothers and call for the policies they deserve.

On May 10, the day before Mother’s Day, and in partnership with MomsRising, Popping Up for Paid Leave will host pop-up events in cities across the country—NYC, DC, Philadelphia, Nashville, Hoboken and Cleveland—to offer moms and caregivers free services, thoughtful gifts, and moments of joy and connection. 

With more than 50 mission-aligned brands contributing more than $100,000 in donated goods and services, these events will feature everything from light brunch and massages to items like strollers, formula and breast pumps to clothing, beauty and wellness and life coaching services — offered by popular brands such as Bobbie, Ritual, HATCH, and Happiest Baby. Each event will serve as a rallying point for mutual aid, community, and collective action — and a thank you to the mothers and mother figures who are often also advocates.

For moms who can’t attend in person, the campaign is launching a nationwide giveaway — an opportunity to celebrate and honor mothers across the country while elevating the call for paid leave. Brand partners contributed high-value items and experiences, from soccer tickets to care packages, which will be featured in the national campaign and shared widely across press and social media. Moms can enter the giveaway and nominate fellow moms by sharing what universal paid leave would afford them and how it would change their lives; the responses will be displayed in advertisements in real-time that day in Washington, DC.

Families lose more than $34 billion every year without paid leave — while every dollar of a federal paid leave program would put an additional 50¢ in the pockets of other workers through increased spending on goods and services. Lack of national action on paid leave hurts working families, moms and caregivers, and businesses — especially small and women-owned businesses — across the country.

“Congress might not be showing up for moms right now, but we are. This campaign is about honoring the care mothers give us and the advocacy they do. Together we’re fighting for a country that finally returns that care, and not with medals or faux incentives,” said Dawn Huckelbridge, Founding Director at Paid Leave for All. “As policymakers stall, communities are stepping in with support — but we also are demanding much more.”

“Moms need more than cards and flowers for Mother’s Day this year,” said MomsRising Senior Vice President Ruth Martin. “We’re enormously grateful for all our partners who are popping up for paid leave and in other ways trying to address the tremendous challenges so many moms and families are facing. Our country urgently needs a care infrastructure with comprehensive national paid family and medical leave, quality affordable child and elder care, fair pay, the monthly Child Tax Credit, and secure access to maternal, reproductive, and all health care. Paid leave and all those policies have massive support from the public and deserve the same from lawmakers on both sides of the political aisle.”

This activation comes as a follow up to last year’s “Closed for Paid Leave” campaign that saw over 80 businesses shutter their doors in solidarity, generating over 3.7 million in social reach and significant media coverage, the largest spike in digital conversation about paid leave since the Build Back Better Act was passed in Congress.

This year, instead of closing doors, the movement is opening them — to care, to community, and to the future we deserve.

“At Bugaboo, we believe that supporting parents shouldn’t stop at the products we create—it should extend to the policies we champion,” said Jeanelle Teves, Chief Commercial Officer at Bugaboo. “We’re honored to support Paid Leave For All’s upcoming event. Together we’re not just providing mobility; we’re supporting a movement that ensures every parent has the time and resources they need during life’s most critical moments.”

“As a company that stands for nurturing families, we know firsthand how critical those early moments are,” said Susie Jaramillo, President and Chief Creative Officer of Encantos. “Paid parental leave isn’t just a policy—it’s an investment in stronger families, healthier children, and a more compassionate workforce. Every parent deserves the time to bond, to heal, and to nurture without fear of financial hardship.”

The Stakes Have Never Been Higher

The caregiving crisis in America is deepening. The United States remains one of the only countries in the world without a national paid leave policy. Nearly 1 in 4 mothers have returned to work within just two weeks of giving birth. 

• While a growing number of states have passed paid leave policies, some now face delays and vetoes, and nearly 3 in 4 private sector workers in the U.S. still lack access to paid family leave through their jobs — underscoring the need for a federal program for all working people.
• Ohio: 72 percent — about 4.5 million workers — do not have paid family leave through their jobs in Ohio. Even unpaid leave under the federal Family and Medical Leave Act is inaccessible for 60 percent of Ohioans. Each year, Ohioans lose $1.9 billion in wages due to unpaid or partially paid leave, including $963 million lost by women.
• Pennsylvania: 62 percent of working people in Pennsylvania do not have access to paid family leave. Sixty-one percent of Pennsylvanians are unable to access unpaid leave under the federal Family and Medical Leave Act. If women in Pennsylvania participated in the labor force at the same rate as women in peer countries with paid leave, there would be an estimated 107,000 additional workers in the state and $3.7 billion more wages earned statewide. There is currently a bill with bipartisan support to advance paid leave in Pennsylvania.
• Tennessee: 72 percent — about 2.6 million workers — in Tennessee do not have paid family leave. Even unpaid leave under the federal Family and Medical Leave Act is inaccessible for 63 percent of Tennesseans. 
• If women in Tennessee participated in the labor force at the same rate as women in countries with paid leave, there would be an estimated 138,000 additional workers in the state and $5 billion more wages earned statewide annually.
• Each year, Tennesseans lose $1.2 billion in wages due to unpaid or partially paid leave, including $613 million lost by women.

Brand Partners Making It Happen

The campaign is powered by a collective of companies committed to showing up for moms and caregivers in tangible ways. Current partners include:

These brands are donating services, products, and experiences for both our pop-up events and our national Mother’s Day giveaway — helping to ensure moms across the country feel seen, supported, and celebrated.

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Press Contact:

Adrianne Wright
ROSIE Communications 
Adrianne@think-rosie.com