“Get Your Sh*t Together Baby” is the must-have baby book series for a nation with no paid leave
In a new partnership, Glamour and Paid Leave for All are launching a nationwide petition and a new public awareness campaign today featuring a series of satirical interactive baby books, “Get Your Sh*t Together, Baby.” The actual books “teach” newborns everything they need to care for themselves when their parents have been forced back to work, including how to boil water for their own bottle and how to go into debt to pay for their own care.
Building on the momentum from the White House event on the 30th anniversary of the Family and Medical Leave Act, the series of books will be read as storytime across Glamour.com, Instagram, and TikTok by comedians, actors, television hosts, and parents, launching first with Jenna Dewan, Karamo Brown, Kelly McCreary, Sheryl Lee Ralph, Stephanie Beatriz, Catherine Reitman, June Diane Raphael, Lisa Ann Walter, and more. Surrounding the readings, the book series will be promoted with digital display, video, audio, and print ads across Condé Nast titles, as well as a takeover in Times Square, starting today.
Of course a two-week old baby isn’t going to learn to cook, but the issue is no less ridiculous. Thanks to America’s lack of a federal paid leave policy, one in four women in the United States have had to return to work within just two weeks after giving birth.
From Dawn Huckelbridge, Director, Paid Leave for All
“Every one of us will need to give or receive care in our lives, and paid leave is one of the most impactful and popular policies in the country. The fact that we still don’t have it in the United States is not funny, it’s tragic. But we want to break through the noise of Washington with comedy, with storytelling, with anger, and with optimism, and this partnership with Glamour aims to do that at a scale we haven’t reached before. The good news is America came within inches of passing paid leave not long ago, and this partnership grew out of our shared passion and goal to finish the job. We plan to harness that momentum and win for working families.”
From Natasha Pearlman, Executive Editor, Glamour
“America’s lack of paid leave is no laughing matter and Glamour and Paid Leave for All are united in our determination to highlight the absurdity of not supporting families in their time of greatest need and the very real consequences of this policy failure. Glamour and Paid Leave for All came together through Glamour’s award-winning “28 Days in the Lives of Women Postpartum,” to shed light on the harsh reality of life without paid leave in America. Working parents and families in America shouldn’t have to accept this appalling status quo, and we hope this campaign ignites a national conversation that those in power can no longer ignore.”
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